Collection: Skincare - Moisturizers

Two things separate the moisturizers here, and the brand is neither. The first is weight, running from a fluid lotion through a cream to a balm. The second is when you use it, since a daytime formula and an overnight one are built for different jobs.

What goes on before this step sits on the toners and essences that go on first.

65 products

Choosing a face moisturizer

Pick the weight by how skin feels at the end of the day, not by skin type on a label. Tight and flaky by evening means you went too light. Shiny or congested means too heavy. Most people need one of each: something lighter under makeup and something richer overnight.

Lotion, cream or balm

The difference is lipid content, not strength. A lotion holds more water and sinks in fast, which suits skin that still produces its own oil. A cream carries more lipid and stays put, which suits skin that has stopped. A balm is the heaviest, and it works as a last layer rather than the only one.

Day and night

For daytime, a lightweight daily hydrator sits under makeup without weight, or a day cream carrying broad-spectrum SPF 30 handles two steps at once. For richer skin needs, a rich cream built for dry or sensitive skin or a deeply hydrating cream that comes in four sizes. Overnight, a formula built on the lipids skin makes itself.

If skin feels tight whatever you put on it, the moisturizer is not the problem, and the barrier shelf and what it says to stop using is the page to read first.

Several of these carry SPF, so they overlap the sunscreens that double as a day cream.

Moisturizer is one step of several, and every skincare category we carry holds the rest.

Frequently Asked Questions

Not strictly, but the two differ for a reason. Daytime formulas stay light enough to wear under sunscreen and makeup. Night formulas run richer because nothing sits over them. One cream used twice daily works, as long as sunscreen goes on top in the morning.

Lipid content and how much water each holds. A lotion is thinner and absorbs quickly, a cream is denser and sits longer on the surface. Neither is more effective. The right one is whichever leaves skin comfortable rather than tight or slick.

No. A moisturizer that only holds water and replaces lipids is doing its job. The creams and serums we group for firmness sit on a shelf of their own.

No, and skipping it often makes oil worse, because skin that feels stripped produces more. A fluid lotion gives oily skin the water it needs without the lipid it already has. The texture is what changes, not whether you use one.

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