Collection: Skincare - Face Masks

Once or twice a week for clay, more often for hydrating formulas. Clay used daily strips more than it clears, and skin answers by making more oil. Sheet and gel masks are mild enough for several times a week. The product states its own frequency.

No. A mask is a short high dose rather than a daily step, and twenty minutes does less than a serum used every night. The exception is an overnight mask, which stands in for the night cream on the nights you use one.

After cleansing, before serum and moisturizer, on skin that is clean and still slightly damp. Rinse-off masks come off before anything else goes on. Overnight masks are the last thing on, over a serum, and nothing at all goes over them.

A sheet gives a measured dose and nothing to judge, which suits travel and a routine you would rather not think about. A jar lets you put a thicker layer where you need it. Neither one works better than the other.