Shiseido Ma Cherie Air Feel Conditioner EX 450ml

Shiseido Ma Cherie Air Feel Conditioner EX is a lightweight daily conditioner designed to detangle and smooth fine, flat hair without weighing it down. Formulated by Shiseido, it helps repair and manage dry or unmanageable strands while leaving the hair feeling soft, silky, and refreshingly fragrant. Suitable for all hair types, particularly those seeking a light, airy finish, it wraps every strand in moisture while maintaining natural volume. It features a lush, sweet, and refreshing floral fruity fragrance and comes in a generous 450ml pump bottle.

Product Details

Product Type / Format: Rinse-out liquid conditioner (450ml pump bottle)

Primary Function: Detangles, softens, and hydrates fine or flat hair while maintaining an airy, weightless volume

Targeted Hair Concern: Flatness, lack of volume, tangles, dryness, and unmanageable texture

Suitable Hair Type and Texture: Fine to normal hair types and straight or wavy textures

Formula Texture and Application Feel: Lightweight, creamy, and easy to distribute evenly through damp hair without a heavy or greasy residue

Hair Finish or Styling Result: Soft, smooth, manageable, and full of natural, bouncy movement

Key Ingredients: Infused with Pearl Honey Jelly EX (pearl protein and honey) to provide intensive repair, deep moisture, and brilliant gloss

When to Use: Use daily or on every wash day immediately following your shampoo

Key Benefits:

• Delivers lightweight moisture without weighing down fine hair
• Detangles knots and leaves hair silky smooth
• Improves manageability and comb-through ease
• Infuses hair with a long-lasting, pleasant floral fruity scent

How to Use: After shampooing, lightly remove excess water, dispense an appropriate amount, apply evenly from mid-lengths to ends, and rinse thoroughly.

How to Use

• After shampooing, gently squeeze excess water from your hair.
• Dispense an appropriate amount of conditioner into your palms and distribute evenly through mid-lengths and ends.
• Allow the formula to sit for a moment to soften and detangle the strands.
• Rinse thoroughly with lukewarm water.

Is this conditioner suitable for fine hair?

Yes, the Air Feel formula is specifically designed to soften and detangle fine hair without weighing it down or leaving heavy residue.

No, it is recommended to apply this conditioner primarily to the mid-lengths and ends of your hair to maintain natural root volume.

This conditioner is gentle enough for daily use during your regular wash routine.

Who Is This For?

This conditioner is ideal for individuals with fine or flat hair looking for weightless hydration, effortless detangling, and a glossy, touchable finish. It helps restore manageability while maintaining natural volume and bounce.

Routine-Based Merchandising

Step 1 (Cleanse): Begin by washing your hair with a compatible cleansing shampoo to remove buildup and prepare strands for conditioning.

Step 2 (Condition): Apply Shiseido Ma Cherie Air Feel Conditioner EX to mid-lengths and ends to detangle and soften, then rinse thoroughly.

Step 3 (Style): Follow with your preferred leave-in treatment or styling product before blow-drying or air-drying for an airy, polished look.