First of all, I was nervous about possibly receiving a knock-off product. I believe that what I received is genuine, based on the results I have gotten thus far.I ordered this after I severely damaged my hair through bleaching. Certain sections of my hair literally felt like gum. I knew if I combed through those sections, the hair would literally break right off, and some of it did!. I panicked but did some research and ordered this product. I read other reviews/instructions and here is how I used it.1. Wash your hair very gently (because it is already presumably damaged, like mine was) to get rid of any product build-up and oil. The olaplex needs to be able to penetrate the hair, so your hair should have NO PRODUCT of any kind in it when you apply the olaplex. If your hair is clean, just rinse it so that it is wet. Do not use conditioner, leave-in conditioner, or any oils. Just wash it and rinse out the soap with water. (My hair is already so damaged that I don't like the idea of washing before AND after, but it is necessary with this product. So when I wash before applying the olaplex, I will wet my hair in the shower, apply a little sulfate-free natural type shampoo onto the actual hair--whereas when I usually wash, I concentrate on the scalp and just let the suds fall down the length of the hair--and gentle suds the product, then rinse with water. I do this to just get the build-up off because when I rinse out the olaplex, I will wash it properly and I do not apply any olaplex directly on my scalp or roots. This is just another step I take to try to preserve what hair health I have left.)2. Towel dry very gently so that it is damp, not soaking.3. Concentrate the product where you have the most damage. Once you have saturated those areas of your hair, put a little on the rest, and gently comb through.4. Immediately put on a plastic shower cap to keep the product from drying out. Also, this helps use the natural heat from your body to (presumably) assist the olaplex in penetrating your hair.5. Sleep on it! I leave it on for 12 hours at a time.6. In the morning, rinse out the olaplex, wash your hair, and then use a good conditioner.I did this twice, then did a variation where I did steps 1-6 above, but after applying the olaplex and before applying the shower cap, I also applied a hair mask over top, slept on it for about 11 hours, and finished up the steps as written above.(This is my variation on getting the best results, so be sure to adapt this to what works best for you.)The directions say to use this 2-3 times per week for severely damaged hair. I have used this three times so far and cannot believe the results. My hair is nowhere near 100% healthy, but the areas that felt gummy now either do not feel gummy at all, or are about 75% improved. I am pretty sure that if I did not purchase this, I would be sporting a pixie cut right now. I plan to continue using the olaplex 2-3 times per week and eventually drop the frequency when I feel my hair is healthy enough to do so.I've read some reviews complaining about the cost of this product, and it is no doubt pricey. For me, it has been 100% worth it because my hair was literally about to fall off if the wind blew too hard. I am so grateful to have saved it. After 3 applications, I have barely made a dent in the product. I would estimate that I've used maybe 10% of the product? Maybe 15%. My hair would be categorized as long, it is past my shoulders by several inches (but not super long, like not down to my waist or anything.)Other reviewers have pointed out that this is NOT a hair mask or deep conditioner, and it is not. My hair does appear shinier after using it, and it may be softer, but it is in a way that it feels healthier. Your hair will not feel like you just used a hair mask/deep conditioner. It will feel stronger, less frizzy, more manageable, and I have also noticed that what breakage I do have from the bleaching is not noticeable because those hairs are more weighed down (does that make sense?)Overall, I am EXTREMELY happy with this purchase. I was skeptical, reading all of these reviews stating that this was THE MIRACLE product, but I am sold on it now. I will continue to use the product and update this review if needed. I would say that if your hair is severely damaged, the price is worth it, and the product does exactly what it claims to do.