Bought this product because I was interested in trying a cream contour. It's a good cool-toned color for contour, but if you're super pale like me, it's easy to apply too much and start looking dirty. To minimize that effect, I'd apply it at first with a small stiff brush (like an eyeshadow brush) and then blend it out with a larger brush, especially around the cheekbones or jawline. For nose contour, I'd both apply and blend with the small stiff brush. Also, when I apply it on top of liquid foundation, it seems to break up the foundation a little, but maybe that's because I put it on with too big of a brush. I have yet to see if putting this product on under foundation (as opposed to on top of it) makes a difference in that regard.UPDATE (10/25/2024): I've been experimenting with this product some more since posting this review, and yes, putting it on under foundation does work a lot better for me, so I've changed my rating from four stars to five stars. Applying it in small amounts with a stiff eyeshadow brush, blending it out a LOT with stiffer/denser brushes in general, and applying plenty of setting spray on top of the contour before adding foundation has also helped a lot. This might even replace my other go-to contour products because the darker, more clearly cool-toned color allows for more accurate shadows (rather than the slightly warmer shades of the other two products in this picture) and a more dramatically chiseled result.