Enhance Your Blonde or Grey Hair

Experience the professional-grade care of Aveda Blue Malva Shampoo. Specifically formulated to add silvery brightness to grey hair and neutralize brassy tones in blonde or bleached hair, this shampoo is a staple for maintaining cool, vibrant color.

Key Benefits:

• Neutralizes Brassiness: Uses blue-malva and coneflower to help tone down unwanted yellow and orange hues.
• Adds Brilliance: Enhances silver and blonde tones for a luminous, healthy-looking finish.
• Gentle Cleansing: Formulated with plant-based cleansers that effectively remove impurities without stripping natural moisture.
• Aveda Aroma: Infused with Aveda’s signature pure-fume™ aroma featuring lemon, eucalyptus, and other pure flower and plant essences.

How to use: Massage into wet hair. Leave on for 2–5 minutes depending on the desired level of toning. Rinse thoroughly and follow with Blue Malva Color Conditioner for best results.