{"product_id":"aveda-blue-malva-color-shampoo-neutralizes-brassiness","title":"Aveda Blue Malva Color Shampoo - Neutralizes Brassiness","description":"\u003ch3\u003eEnhance Your Blonde or Grey Hair\u003c\/h3\u003e\u003cp\u003eExperience the professional-grade care of \u003cb\u003eAveda Blue Malva Shampoo\u003c\/b\u003e. Specifically formulated to add silvery brightness to grey hair and neutralize brassy tones in blonde or bleached hair, this shampoo is a staple for maintaining cool, vibrant color.\u003c\/p\u003e\u003ch4\u003eKey Benefits:\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eNeutralizes Brassiness:\u003c\/b\u003e Uses blue-malva and coneflower to help tone down unwanted yellow and orange hues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAdds Brilliance:\u003c\/b\u003e Enhances silver and blonde tones for a luminous, healthy-looking finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGentle Cleansing:\u003c\/b\u003e Formulated with plant-based cleansers that effectively remove impurities without stripping natural moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAveda Aroma:\u003c\/b\u003e Infused with Aveda’s signature pure-fume™ aroma featuring lemon, eucalyptus, and other pure flower and plant essences.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHow to use:\u003c\/b\u003e Massage into wet hair. Leave on for 2–5 minutes depending on the desired level of toning. Rinse thoroughly and follow with Blue Malva Color Conditioner for best results.\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"1000 mL","offer_id":52599627088191,"sku":"018084813492","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/9746\/4127\/files\/Aveda_Blue_Malva_Color_Shampoo_-_Neutralizes_Brassiness.1.jpg?v=1775145076","url":"https:\/\/www.navabeauty.com\/products\/aveda-blue-malva-color-shampoo-neutralizes-brassiness","provider":"Nava Beauty","version":"1.0","type":"link"}